My friend and colleague Will Swayne from Marketing-Results.com.au has just posted a great 7 part series on website optimisation, and outlines a lot of the tools he uses as an internet marketing consultant.

• Part 1: Advanced Conversion Tracking
• Part 2: Cross Channel Tracking
• Part 3: Getting Your Emails Open and Read
• Part 4: Retaining Email List Subscribers
• Part 5: Boosting Website Conversion
• Part 6: Visualising Where Your Visitors Are Clicking
• Part 7: Keyword Conversion of Natural Search Campaigns

I'll be applying each of these techniques to my Restaurant Web Site Design service that I have just launched.