I have been setting up a couple of Google Adwords accounts lately and haven't found a tool that would take my keyword list and add Exact Match, and Phrase Match alternatives for each keyword automatically, so I decided to write my own.

What are the different match types?

Google Adwords has three different match types, to helps you drill down and only get the traffic you really want to your website.

Broad Match

The broad match type is the default option, and will match a query as long as your words appear anywhere in the phrase. For example, if I had the keyword web designer, it would match any queries that has both "web" and "designer" in any order.

Phrase Match

By placing quotation marks around your keywords, like "web designer", it will match any queries with the keywords web design in that order such as brisbane web designer, or web designer brisbane.

Exact Match

By placing square brackets around your keywords, like [web designer], it will only match queries contain that exact keyword, and nothing more.

Even though a broad match type would catch all the searches that I want, it helps to by able to see if any of the combinations convert better than the others.

To use this tool, simply paste your keywords into the text box, 1 per line, and select whether you want to remove duplicates, and add phrase and exact matching tags.